Pigeon Ranks 77th in Best Japan Brands 2024

Pigeon Ranks 77th in Best Japan Brands 2024

Pigeon Corporation (Headquarters: Tokyo; President and CEO: Norimasa Kitazawa) was included on Interbrand Japan's annual Best Japan Brands list for the fourth year running. In the Best Japan Brands 2024 list, Pigeon ranks 77th.


Comments from Interbrand Japan

Pigeon continues to develop internal and external initiatives based on the brand's Purpose which is "We want to make the world more baby-friendly by furthering our commitment to understanding and addressing babies' unique needs". Based on this Purpose, Pigeon, as a brand that is always close to babies, proposed a "Vision of a Baby-Friendly Future" and defined the materiality of issues that only Pigeon can solve to realize this vision, which is one of the pillars of its business. "Brand strategy" is positioned as one of the 3 core basic strategies in the 8th Medium-Term Business Plan. Based on the baby bottle business in Japan and other Asian countries, where Pigeon owns a large market share, the brand will aggressively expand its business in the baby category and new areas, as well as on a global scale, and continue to take on the challenge of making the world truly a baby-friendly place.

Brand Leaders Interview

Pigeon's President and CEO Norimasa Kitazawa was interviewed for the Best Japan Brands 2024 Brand Leaders Interview series. The interview is available at the following address:



Pigeon will continue engaging in a range of activities to increase its brand value under its brand promise of "Celebrate babies the way they are."

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